Author: Brent Anderson
Your Lead Generation Engine – A New Kind of Tune-up
Lead generation is often critical to the success of small business-to-business companies, yet too many business owners remain emotionally attached – even hard-wired – to old methodologies that no longer work well. While others throw money at “snake oil” options that rarely produce what is promised. Take a moment to […]
Blogs & Blogging – A Critical Element of Your B2B Tactical Mix
Your target audience wants to learn. There are likely several pieces of information that they would like to learn and all they’re looking for is a “little of the secret sauce.” They would like to better understand “best practices” in how they do their job. Blogs are not as nerdy […]
Why Managed Marketing Automation Makes Sense for Small to Midsized B2B Organizations
Marketing automation refers to the software technologies that allow marketing-driven organizations to effectively market outbound messages through various mediums (social, email, web, etc.), where a greater number of tasks are automated – included campaign measurement. The intended outcome is to drive a measurable improvement in inbound leads. “Managed” Marketing Automation […]
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