B2B Marketing Automation for Small Business
Although Flaire Marketing is based out of Minneapolis, managed marketing automation is provided to small business clients around the country. Ideal client size ranges from start-up to $75 million in annual revenues. Flaire’s Managed Marketing Automation offers:
- Five unique packages, designed to be scalable to your needs, audience segmentation and budget
- Access to proven content marketing and marketing automation experts
- Program guidance and discipline to drive an effective program
- World-changing social media guidance
- Access to agile marketing experts that evolve tactical distribution as frequently as the market changes.
Flaire Marketing offers five B2B managed marketing program options:
- Bronze Managed Marketing Automation (MMA)
- Silver MMA
- Gold MMA
- Platinum MMA
- Diamond MMA
While the details of each MMA option are better suited to a direct dialogue, the critical elements of each package are displayed below for your review.
Bronze
- Flaire provides Program Director, Content Manager, MA Tool Coordinator, Social Coach. Client provides CRM manager and Web coordinator.
- Includes tracking for up to 1,000 contact names from your CRM. In the case you don’t have a CRM, we may drive net new known (vs. unknown) leads up to 1,000 contacts. Actionable leads will be provided via an MS Excel download once each week.
Blogs – 16x / year, 4 weekly / quarter- Emails – Quarterly dist.
- Direct Mail – 2x / year, Printing cost TBD
- Client provides subject matter expert resources for content development, ongoing strategy and timely content approvals for each tactic. Primary interface will be with the M.A. Program Director.
- Printing and mailing costs are not included; but, will be determined by layout, quantities and USPS bulk distribution.
- Client may tag up to 1,000 contact name targets within its CRM. Contact names MUST have email address. Or if no CRM exists, we will attempt to build net new leads for you and may not exceed 1,000 new contacts in this Bronze Package.
Silver
- Flaire provides Program Director, MA Tool Coordinator, Social Coach. Client provides Content Manager, CRM manager and Web coordinator.
- Includes tracking for up to 3,000 contact names from your CRM.
Blogs – 12x / year, 3 weekly / quarter- Emails – Quarterly dist.
- Direct Mail – 2x / year, Printing cost TBD
- Client provides subject matter expert resources for content evelopment, ongoing strategy and timely content approvals for each tactic. Primary interface will be with the M.A. Program Director.
- Printing and mailing costs are not included; but, will be determined
by layout, quantities and USPS bulk distribution. - Client must tag up to 3,000 contact name targets within its CRM to
interface with and be tracked by the marketing automation program. Contact names MUST have email address.
Gold
- Flaire provides Program Director, Content Manager, MA Tool Coordinator, Social Coach. Client provides CRM manager and Web coordinator.
- Includes tracking for up to 5,000 contact names from your CRM.
Blogs – 12x / year, 3 weekly / quarter- Emails – Quarterly dist.
- Direct Mail – 2x / year, Printing cost TBD
- Client provides subject matter expert resources for content development, ongoing strategy and timely content approvals for each tactic. Primary
interface will be with the M.A. Program Director. - Printing and mailing costs are not included; but, will be determined
by layout, quantities and USPS bulk distribution. - Client must tag up to 5,000 contact name targets within its CRM to
interface with and be tracked by the marketing automation program. Contact names MUST have email address.
Platinum
- Flaire provides Program Director, Content Manager, CRM Manager, MA Tool Coordinator, Social Coach, Web Coordinator.
- Includes tracking for up to 7,000 contact names from your CRM.
Blogs – 16x / year, 4 weekly / quarter- Emails – Bi-monthly dist.
- Direct Mail – 1x / year, Printing cost TBD
- Videos – 2x / year per segment, Explainer style, Simple production
- White Paper – 1x / year, 4 pages max
- Client provides subject matter expert resources for content development, ongoing strategy and timely content approvals for each tactic. Primary interface will be with the M.A. Program Director.
- Printing and mailing costs are not included; but, will be determined
by layout, quantities and USPS bulk distribution. - Client must tag up to 7,000 contact name targets within its CRM to
interface with and be tracked by the marketing automation program. Contact names MUST have email address.
Diamond
- Flaire provides Program Director, Content Manager, MA Tool Coordinator, Social Coach and Web Coordinator. Client provides CRM manager.
- This unique option provides an opportunity to reach two distinct
audience segments. Includes tracking for up to 7,500 contact names
per each of two segments (15,000 total names). 
Blogs – 12x / year / segment, 4 weekly / quarter- Emails – Bi-monthly dist. per segment
- Direct Mail – 1x / year per segment, Printing cost TBD
- Videos – 2x / year per segment, Explainer style, Simple production
- Client provides subject matter expert resources for content development, ongoing strategy and timely content approvals for each tactic. Primary interface will be with the M.A. Program Director.
- Printing and mailing costs are not included; but, will be determined
by layout, quantities and USPS bulk distribution. - Client must tag up to 7,500 contact name targets within its CRM for
each of two distinct audience segments. Contact names MUST have
email address.
Fees are paid monthly and our clients sign not less than a one-year agreement. In most instances, the on-boarding process will be completed in under three weeks and measureable impact is clearly visible by the beginning of the second month. Trending data for the value of each of your marketing tactics begins to drive strategic evolution by the end of the second month.
Recent Comments